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An executive’s standing in last year’s rankings largely does not figure into our calculations this year. Image counts a lot, as does the volume of news a company contributes to the Adweek stream. 1 last year, surely turned in another winning performance but fell just behind our pick for the top spot this year, Facebook’s Mark Zuckerberg. Because, in our estimation, Zuckerberg proved to have considerably more sway over the daily news cycle—making headlines in regard to advertising, video and more.